Severance is known as one of Apple TV+’s most successful series. The beloved show helped the popular streaming service succeed in various regions around the world.
Apple CEO Tim Cook decided to appear in a commercial to celebrate the arrival of the second season of the popular series, in which he enters Lumon and experiences the “severance” process. The new promotional video has gathered significant attention.
Tim Cook’s Severance Trailer Stands Out
The newly released trailer begins with a classic personality transition as Tim Cook enters the elevator to go up to the level of Ruptura. Shortly after, he walks through the corridors of Lumon until he reaches a room where we find Mr. Milchick, played by Tramell Tillman.
Cook greets Tim C. with a salute that emphasizes Apple as the “heart” and then turns on a tube TV showing that the second season of Severance is now available on Apple TV+.
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The video was posted on X (formerly Twitter) by Ben Stiller, one of the series’ directors and producers. He commented, “This morning I was helping this new guy find his office…”
Along with the first episode of season two, the entire first season of Severance is now available for streaming on Apple TV+, where Mark S. and his colleagues discover that Lumon may not be the best place to work.
For those who haven’t seen it, Severance is a science fiction thriller created by Dan Erickson, with Ben Stiller and Aoife McArdle as directors. The series revolves around a procedure called “Severance,” in which employees of Lumon Industries have their work and personal lives completely separated. This procedure ensures that employees have no memory of their personal lives while at work and vice versa.
