Apple has updated its production plans following higher-than-expected demand for the iPhone 17 series during the pre-order period. The company reportedly decided to increase production in response to the strong demand, particularly for the standard model.

iPhone 17 stocks will reach their peak

According to the latest information, Apple has instructed Luxshare Precision, one of its manufacturing partners in China, to increase daily production of the standard iPhone 17 model by approximately 40 percent. In parallel, some parts manufacturers supplying components for the device have been called upon to increase their production capacity by up to 30 percent.

According to production projections made at the beginning of the year, the standard model accounted for only 25 percent of the total iPhone 17 series production volume. Of the remaining production, 65 percent was allocated to the Pro and Pro Max models, and 10 percent to the iPhone Air.

However, pre-order data revealed that consumers are increasingly turning to the more affordable standard model this year. Apple is reassessing its production priorities to address this shift.

This surge in sales of the standard model, rather than the company’s higher-end models, could be a turning point in Apple’s product positioning and pricing strategy. This development could force the company to rebalance its future model segmentation and promotional strategies.

While Apple hasn’t yet made an official announcement, information based on supply chain sources indicates that the iPhone 17 is the most popular model in the series. The company is reportedly aiming to prevent potential stock issues, particularly in October and November, by increasing its supply capacity.