Apple is considering the option of purchasing Perplexity AI in order to accelerate developments in the field of artificial intelligence and reduce the pressure on Siri. According to the information received, Apple management has started to turn to outsourced solutions in order not to fall behind its competitors in artificial intelligence-supported digital assistants and search solutions.

Apple may purchase artificial intelligence company Perplexity AI

Perplexity AI, which has been on the agenda for a long time with its artificial intelligence investments, has a valuation of approximately $ 14 billion. If this amount is purchased, it will be Apple’s largest purchase to date.

Behind this possible step by Apple are strategic goals such as making Siri more capable and integrating artificial intelligence-supported search features into the Safari browser.

The Apple Intelligence package that Apple announced at WWDC 2025 did not generate the expected interest at first. The delay of Siri’s new features, the dismissal of the manager of artificial intelligence projects and the class action lawsuit process that followed revealed the company’s difficulties in this area.

The fact that updates to Siri have been postponed to 2026 has also damaged investors’ confidence. It is considered that the company’s artificial intelligence strategy, which has so far preferred to progress with its own engineering power, has slowed down without external support.

In addition to acquisitions, more flexible collaboration models such as partnerships are also on the agenda. It is stated that Apple is being cautious at this point. The presence of competitors such as Samsung, which is already collaborating with Perplexity AI, may cause Apple to turn to alternatives such as licensing or integrated solution development instead of direct acquisition.

Developments show that Apple is faced with the necessity of taking more aggressive steps in the field of artificial intelligence. So what do you think about this issue? You can share your views with us in the comments section below.