Apple, one of the tech giants, is pursuing an aggressive strategy for the future following the announcement of the iPhone 17 series. Details have emerged about ten new products the company will release between 2025 and 2026. According to information shared by analyst Mark Gurman, Apple aims to update almost its entire product line.
Apple is coming with new products
These new products include MacBook Pro and MacBook Air models with M5 processors, the M5 iPad Pro, the Vision Pro 2, a more affordable iPhone model, a new Apple TV, the HomePod mini, the AirTag 2, a mini-LED version of the Studio Display, and the Home Hub.

The company’s new version of the Apple TV comes with the A17 Pro chip. This new device stands out with Apple Intelligence support and an integrated camera for FaceTime calls. Other initiatives aimed at strengthening the home ecosystem include the HomePod mini, which features a more powerful chip, and the AirTag 2, which offers an extended tracking range.
In the tablet market, the M5 iPad Pro models may be introduced this year. These models feature innovations such as dual front cameras and WiFi 7, but no significant design changes are expected. The same M5 chip is also used in the Vision Pro 2. Apple, taking user feedback into account, is offering a more comfortable headband and a new Space Black color option for the Vision Pro 2.
On the smartphone front, a more affordable model called the iPhone 17e is planned. Expected to be introduced in March 2026, this model will remain at a similar price point to the iPhone 16e while boasting more powerful hardware.
On the Mac side, the MacBook Pro and MacBook Air featuring the M5 processor are being updated with chips manufactured using TSMC’s 3nm technology. The company is also working on more powerful options for the MacBook Pro.
The long-awaited new Studio Display with mini-LED support is also on the way. This display is reportedly expected to offer a higher contrast ratio and brightness. Finally, the Apple Home Hub, a new device planned to be the center of Apple’s smart home ecosystem, is set to be introduced in the first half of 2026. This model has been a hot topic for years.