Apple‘s long-awaited mixed reality glasses, Apple Vision Pro, finally went on sale in recent months. Although the brand’s new AR/VR glasses offer a better quality user experience compared to its competitors, it has been constantly criticized for its price tag of $ 3,500. Many such factors caused the device to fail to reach its sales target. Latest information claims that Apple has taken an important action on the issue.
Apple reduces Vision Pro production
According to the information shared by The Verge , Apple fell well below the 700 to 800 thousand sales target it initially set for Vision Pro . It is reported that the final target of the brand, which set a new road map after the glasses failed to reach the target, is to sell 400 to 450 thousand units. However, it is underlined that there will be a cut in production .
Despite the disappointment, Apple will not withdraw from this market. Because new mixed reality (AR/VR) glasses are expected to be released soon. It is also stated that the company plans to give this device an affordable price tag.
The capabilities of Apple Vision Pro are indisputable, but as mentioned above, its price of $3,500 prevents it from making the expected impact on sales, considering its competitors such as Meta Quest 3, which has a starting price of $499. We should even point out that Mark Zuckerberg said in recent months that Meta Quest 3 is a better product in terms of both price and user experience.
| Feature | Details |
|---|---|
| Screen | Micro-OLED with 23 million pixels, 3D imaging system, 7.5 million pixel pitch, 92% DCI-P3, 90-96-100 Hz refresh rate, 24 fps and multiples of 30 fps playback for flicker-free video |
| Field of view | 120 degrees |
| Processor | Apple M2: 8-core (4 performance + 4 power efficiency), 10-core GPU, 16-core Neural Engine Apple R1: 12 ms photo-to-photo latency, 256 GB/s memory bandwidth |
| Memory | 16 GB |
| Storage | 256GB, 512GB, 1TB |
| Links | Wi-Fi 6E, Bluetooth 5.3, USB-C |
| sensors | LiDAR Scanner, Cameras, Eye Tracking Sensors, Accelerometer, Gyroscope, Proximity Sensor |
| His | 4-way built-in speaker, 3-mic noise canceling |
| Pil | Up to 2 hours battery life (can be used with external battery) |
| Weight | 600-650 gram |
| OS | VisionOS |
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