Apple’s locomotive product in the wearable technology market, the Apple Watch, continues to lose momentum on the sales side. According to the latest published data, the device’s sales have decreased for the second time in a row. The sales performance in 2024 was 19 percent lower than in 2023.

Apple Watch sales are on the decline

The last year that Apple Watch experienced an increase was 2021. With the contribution of health and fitness features in the models introduced that year, sales increased by 27 percent. However, this momentum stopped as of 2022.

The decline began in 2023 and continued in 2024. The falling sales graph of Apple Watch creates a picture contrary to the trend in the smartwatch market. Because the growth in the sector continued in the same period.

Analysts state that Apple has not provided sufficient motivation for existing Apple Watch users to switch to new models. The lack of significant differences in terms of users between the latest generation products and models from a few years ago was the most important factor that decreased renewal rates.

Apple, which lags behind its competitors in many new technologies from virtual reality headsets to artificial intelligence, has faced the same problem with the Apple Watch. The fact that the new models do not offer any serious innovations in terms of design and functionality directs users’ attention to other brands.

As the wearable technology market continues to grow; Whether Apple will be able to maintain its leadership in this area will depend on the steps the company will take in the coming period.

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