The latest leaks show that Apple management is about to sign a long-term agreement with FIFA. The collaboration, which will include broadcasting rights for a tournament to be held in America next summer, is expected to be officially announced very soon.
As a result of the agreement, which is said to cost around $1 billion, Apple TV+ users will be able to watch many FIFA organizations as they wish in the coming period. Here are the most important details about the subject…
Apple will make a big deal with FIFA
This move of Apple, which has spent 2.5 billion dollars so far for the global broadcasting rights of the American National Football League MLS, was described as a continuation of the company’s initiatives in the field of football. It is said that the company, which has signed a major agreement in the field of baseball in recent months, wants to focus on sports broadcasts. The Apple Sports application, which was launched at the beginning of 2024, was also shown as part of this plan.
Apple Sports, where you can follow match scores in many sports branches in real time, is fully integrated with the My Sports application on Apple TVs. It is eagerly awaited what kind of pricing policy the company, which is making a great effort to increase the number of Apple TV+ subscribers, will adopt after the broadcasting agreement with FIFA becomes official. We hope that this development will benefit users at the end of the day.
Apple, trying to increase its presence in the field of artificial intelligence, acquired the French-based Datakaleb company.
So what do you think about this issue? Do you think Apple can achieve good sales success with its new sports broadcasting strategy? Do you currently use Apple TV? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.
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