Luxury car brand Aston Martin has partnered with British stroller manufacturer egg to create a new stroller. Dubbed the Aston Martin egg3, this stroller is attracting attention with its high price tag.
Aston Martin Comes with a Stroller
The Aston Martin egg3 combines the luxury car brand’s design with the comfort and durability expertise of egg, a stroller specialist. The product’s design features tires and body lines inspired by Aston Martin vehicles. The stroller does not include any technological or smart features.
The package comes with accessories such as a deluxe blanket, raincoat, and multi-car adapters. It will initially be available in the UK and a few select countries.
The Aston Martin egg3 has a starting price of £2,500, making it one of the most expensive strollers on the market. The price increases with the addition of accessories.
This collaboration is seen as part of the luxury brand’s strategy to invest in diverse areas beyond automotive. Luxury car manufacturers have previously attempted to reach different consumer segments with high-priced, custom-designed products.
Aston Martin’s move both broadens the brand’s image and creates a niche market targeting wealthy parents. The Aston Martin egg3 stands out for its brand recognition and status symbolism, rather than its functional features.
