ASUS announced that it has been named one of the world’s most trusted companies by Newsweek for the second consecutive year. This recognition recognizes companies that have earned the trust of consumers, investors, and employees. This award further underscores ASUS’s commitment to reliability and excellence in the technology hardware industry.
The key factors Newsweek considered for this award include providing reliable products, paying fair wages, and demonstrating strong leadership. These factors align well with ASUS’s commitment to building a people-centered culture built on a design-driven approach and transparent supply chain practices.
“At ASUS, our design-driven approach and people-centered culture empower teams to innovate, support employee well-being, and embrace new technologies,” said ASUS Co-CEO S.Y. Hsu. “This is how we consistently deliver products that earn the trust of customers, investors, and employees.”
ASUS prioritizes supply chain transparency, fostering long-term trust with customers and investors, while also fostering innovation and employee engagement. ASUS Co-CEO Samson Hu said, “A transparent and resilient supply chain is crucial for long-term trust. By ensuring quality, fair treatment, and responsible practices, we consistently earn the trust of our customers, investors, and employees.”
Pervasive AI. Incredible Possibilities
ASUS is committed to earning trust through its Pervasive AI. Incredible Possibilities strategy. This strategy encompasses AI solutions spanning public and private clouds, public and personal intelligent solutions, and seamless cloud edge computing collaboration. This strategy aims to make AI accessible to everyone, everywhere. To achieve this, ASUS designs products that balance high performance with environmental responsibility.
The company also combines innovation, AI leadership, and employee engagement to build lasting trust with its stakeholders. Strong R&D and strategic global partnerships solidify ASUS’s leadership in AI PCs, gaming, and servers, while demonstrating the global trust the company has earned for its solutions in smart healthcare, cities, retail, and manufacturing.
Newsweek’s World’s Most Trusted Companies List
Compiled by Newsweek for the third time in 2025, the World’s Most Trusted Companies list recognizes 1,000 companies from 20 countries and 23 sectors that have earned the trust of customers, investors, and employees.
The ranking evaluates companies across multiple perspectives, including customers, investors, and employees, considering factors such as product quality, corporate values, management competence, employee treatment, and career development opportunities.
This award highlights companies that consistently demonstrate reliability, transparency, and strong governance.