China-based electric vehicle manufacturer BYD has completely restructured its European operations. The company learnt from the strategic mistakes made in the past, expanded its sales network and strengthened its management team.
BYD entered an upward trend in the European market
BYD’s European investments did not bring the expected success due to the lack of dealer network, inadequacy of local managers and lack of hybrid models. However, serious steps were taken to address these deficiencies at the end of 2024.
The restructuring process in Europe accelerated after Stella Li took office. BYD expanded its dealer network in a short time and recruited experienced managers from major European manufacturers such as Stellantis. Names such as Maria Grazia Davino was appointed as the head of German operations, Alessandro Grosso for Italy and Alberto De Aza for Spain.
In addition, the European strategy started to focus on hybrid vehicles as well as full electric models. In 2024, BYD, which reached a share of 2.8 per cent in the European market, sold 57 thousand vehicles. Following the measures taken, sales increased from 8,500 to over 37 thousand in the first quarter of 2025, showing a remarkable rise.
BYD also plans to increase the number of dealers in Germany from 27 to 120. BYD, which outsold Tesla by selling 4.2 million vehicles in China in 2024, will expand its market share in Europe with its new hybrid-supported strategy.
So what do you think about this issue? Do you think BYD’s new investments will bring success in the long run? You can share your opinions with us in the comments section below.
