Global personal computer (PC) sales saw a significant increase in the third quarter of 2025. According to data published by market research firm IDC, global PC shipments increased by 9.4% compared to the same period last year, totaling 75.9 million units. These figures include desktops, laptops, and workstations.

PC sales continue to grow

Chinese technology giant Lenovo led the market. The company maintained its leadership with a 25.5% market share in the third quarter and achieved 17.3% year-over-year sales growth. Following Lenovo, HP came in second with a 19.8% share.

Dell came in third with a 13.3% share. Apple, with a 13.7% increase in sales, maintained its fourth-place position, securing a 6.8% share of the market.

Regionally, PC shipments increased significantly in the Asia-Pacific (AP), Europe-Middle East-Africa (EMEA), and globally. The Asia-Pacific region, in particular, saw 14% annual growth in the second and third quarters of 2025. This growth was primarily driven by strong demand in Japan and China.

However, despite this overall increase, shipments in the US declined, according to IDC data. Uncertainties created by US import tariffs were cited as the reason for this decline.

Japan was one of the most significant markets supporting the strong growth in the Asia-Pacific. Two key factors fueled this growth in this country. First, the end of Windows 10 support forced Japanese companies, schools, and public institutions to switch to new Windows 11-based PCs.

The second factor is a government initiative called the GIGA Education Project. This project, with the goal of providing a personal device to every student, increased PC demand in the country. IDC stated that the general transition to Windows 11 and the need to replace older hardware enabled the PC market to perform strongly this year.