According to new research, the business world is facing a significant increase in fraud related to artificial intelligence (AI). The rapid advancement of deepfake technology has made it a threat to companies of all sizes.

Deepfake is alarming company executives

A survey conducted by Refula revealed a sharp increase in video deepfake fraud over the past two years. In 2024, 49% of businesses reported encountering hyper-realistic video and audio manipulations.

The rise in fraud incidents caused by this technology is deeply concerning to company executives. According to survey results, two-thirds (66%) of business leaders believe that deepfakes pose a significant threat to their companies. The increasing sophistication of AI-based fraud suggests that current security measures may fall short.

AI-supported frauds typically occur in the form of identity theft. These scams, often carried out with fake or altered documents, affect 58% of businesses globally. Moreover, more complex methods, known as ‘synthetic fraud,’ where real and fake information are blended, are becoming more common. Notably, there has been a 20% increase in video deepfake attacks over the past two years.

Now let’s talk about security measures… Reducing deepfake risks is a challenging process. Despite being relatively new, the rapid development of this technology makes it difficult for businesses to stay fully protected. However, investing in a robust cybersecurity infrastructure and maintaining solid verification processes are seen as the best ways to mitigate this threat.