The popular digital streaming platform Disney+ has announced a brand-new way to discover content called Verts. This feature allows users to browse titles through a vertically scrollable video feed, similar to the TikTok experience. The company describes this move as the first phase of bringing vertical video content to the Disney+ platform. The dynamic feed is designed to help users quickly find their next favorite show or movie.

Disney+ Launches Vertical Video Era with Verts

To access this experience, users simply need to tap the new Verts icon located on the navigation bar of their mobile devices. Once inside the vertical feed, users can swipe through a continuous stream of clips, key scenes, and highlights from various movies and series. While scrolling, users can seamlessly add a title to their Watchlist or start playback immediately with a single tap.

According to Disney, early testing showed that the Verts feature significantly boosted user engagement on the platform. This increase is attributed to the advanced recommendation algorithm that powers the experience, making the feed feel highly personalized for every user.

The Future of Content Discovery

Disney plans to evolve Verts over time. Future updates aim to include videos from fan-focused content creators, diverse storytelling formats, new content genres, and even deeper personalized experiences within the feed.

Streaming platforms are increasingly pivoting toward vertical video formats to capture attention. What do you think about the new Verts feature on Disney+? Does using a vertical format for content discovery change your viewing habits?