The global smartphone market showed signs of renewed growth in the second quarter of 2025. According to a report published by market research firm IDC, total smartphone shipments between April and June increased by 1% year-over-year to 295.2 million units. This increase, achieved despite global economic uncertainties and high tariffs, indicates that the sector is entering a recovery phase.

Global smartphone sales are increasing

According to quarterly data, Samsung maintained its market leadership. The South Korea-based technology company shipped 58 million phones in the quarter, achieving 7.9% growth. This increased its global market share to 19.7%, significantly outpacing its closest competitor. The recently launched Galaxy A36 and Galaxy A56 models are said to have played a significant role in Samsung’s performance.

In second place, Apple shipped 46.4 million units, a 1.5% increase compared to the same period last year. While the company achieved double-digit growth in emerging markets, it experienced a 1% decline in the Chinese market. This demonstrates that Apple remains strong in some strategic regions, but continues to face challenges in markets with fierce competition, such as China.

Xiaomi ranked third with 42.5 million phone shipments and a 14.4% market share. The company’s influence in the European and Indian markets, in particular, was instrumental in maintaining this strong position. Vivo, in fourth place, achieved a 9.2% share with 27.1 million shipments. The Transsion group (comprising the brands Infinix, Tecno, and itel) in fifth place achieved an 8.5% market share with a total shipment of 25.1 million units.

IDC emphasizes that this slight market recovery, despite current economic conditions, is a positive sign. Increasing smartphone demand and interest in entry-level models, particularly in emerging markets like Asia and Africa, raise expectations that shipments may increase further. According to the company’s assessment, this outlook indicates that the smartphone market could continue to grow steadily in the coming quarters.