Google has announced a new “virtual try-on” feature that utilizes productive artificial intelligence technology. This innovation allows users to try on clothing with the help of artificial intelligence before making a purchase. Google visualizes how a garment would look on different body types.

Google’s AI move in e-commerce will revolutionize the industry

Google’s new AI tool aims to revolutionize the world of e-commerce. The company will use productive artificial intelligence that powers various chatbots and image generation tools to depict how clothes would fit on different body types. Additionally, it will show how the clothing would look in various poses, folds, or wrinkles.

The software giant has brought together different clothing patterns, skin tones, body shapes, and ethnicities to enhance the virtual clothing experience. Google will initially focus on women’s clothing from popular brands such as Anthropology, Loft, H&M, and Everlane.

In terms of AI support for men’s clothing, it will first be implemented for shirts. However, Google stated that the tool’s sensitivity will improve over time, and different body types will be added.

Furthermore, the company will scan the product the user tries on across other e-commerce platforms on the internet. This way, it can also show similar products in different colors, patterns, or styles from other sellers. This AI-powered visual matching algorithm will enable users to find comparable items.

Google’s virtual try-on follows its transformation of the search engine into an AI-assisted platform. The search engine will consult AI before reaching out to relevant websites, allowing for comprehensive answers to users’ specific queries.