Google, the first name that comes to mind when it comes to search engines in the internet world, has operated in many different fields over the years. The company, which faced important competitors in these sectors, sometimes met with these names in a common denominator. The tech giant has a deep business bond with Apple, its biggest rival in many fields.
The cost of Google being the “dominant search engine on iPhones”
Google and Apple face each other in the smartphone and tablet world, which has become a giant industry with its Android and iOS operating systems. Of course, the two are working together using each other’s products. One of these is the Google search engine on iPhones.
As it is known, Google is the “dominant search engine on iPhones”. It is well known that it pays a price to Apple for this. However, according to emerging reports, the technology giant pays a hefty price to Apple.
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The Register shared the details of this amount. Accordingly, Google pays Apple between 18 and 20 billion dollars a year to remain the dominant search engine on iPhones. In fact, Apple generates over $60 billion in advertising revenue with iPhones.
But according to the news, this partnership is at risk. US regulators are keeping an eye on Google and Apple. If the allegations are true, a federal court could rule against Google and force it to terminate its dominant search engine agreement with Apple.
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