Google search scams are a rising trend in today’s digital age. online searches are second nature, but even the simplest inquiries can expose you to risks. Advanced artificial intelligence scams are lurking behind innocent search engine queries. These scams leverage search engine optimization (SEO) to deceive users, according to GuidePoint Security, highlighting how cybercriminals manipulate these systems.

How a Google search scam works

These schemers purchase ads to position their bogus websites at the top of your search results, cunningly disguised as trustworthy sites. For example, searching for “PayPal” might initially show promising results, but a deeper investigation reveals deceit. Ads promising secure account access might redirect you to fraudulent sites cleverly designed to mimic PayPal’s login page, with the true intent of stealing your money and personal information.

This sophistication in scams calls for more than the usual precautions, like spotting spelling errors. The dishonesty has evolved with technology, such as the letter “U” intentionally distorted to resemble a horseshoe, which is subtle enough to trick the untrained eye and enticing enough to make you click.

Another alarming case involved “Quicken Tech Support.” The top “sponsored” result failed to link to Quicken’s actual website despite promising round-the-clock support, showing just how deceptive these links can be.

Even when such fraudulent ads are flagged and removed, new ones often emerge to take their place, perpetuating this digital game of cat and mouse.

Ways to protect against these Google search scams

1. Bookmark or save URLs: Keep URLs of frequently visited sites, particularly social media and financial platforms, to avoid counterfeit pages.
2. Type website addresses directly: Always enter the website address directly into your browser’s address bar instead of clicking on links.
3. Use official apps: Opt for official apps from reputable companies, providing an added layer of security and authenticity.
4. Run antivirus protection: Regularly use antivirus protection on all devices to remove any ad-generating malware.

If you notice any deceptive ads, run reputable antivirus protection immediately. While SEO search scams often occur when scammers buy ads in search results, another source of these scams can come from malware on your device or a compromised browser extension. If you see any trick ads in search results or on any website, immediately run reputable antivirus protection software to help identify and remove them.

For instance, typing “Lowes” might display what seems to be the official site at the top of the search results. However, this can lead to a nefarious site disguised under a veneer of legitimacy. By the time you realize the site is a sham, your sensitive information could already be compromised.

Key takeaways

Although Google is effective at removing a vast majority of these SEO scam ads, some still sneak through before they are caught. It’s up to us to stay vigilant and informed, using the necessary tools to be resilient against getting compromised. Protecting yourself from clicking malicious links that install malware, which may access your private information, is essential. Having antivirus protection installed on all your devices can also alert you to any phishing emails or ransomware scams.

Stay vigilant and informed to navigate the online world safely, shielding yourself from the ever-evolving threats posed by cyberscammers.