Huawei Opens New Experience Store in Istanbul’s Marmara Forum
Huawei has officially expanded its physical retail footprint in Turkey by opening a new, state-of-the-art experience store located in Istanbul’s Marmara Forum shopping center. Spanning 110 square meters, this modern facility serves as a primary hub for customers to engage directly with the brand’s diverse hardware ecosystem, receive specialized technical support, and explore cutting-edge innovations in person. By establishing this strategic location, Huawei aims to bridge the gap between its digital presence and the physical consumer experience, allowing visitors to test devices ranging from smartphones to wearables within a professional, interactive environment designed to showcase the company’s full technological integration.
- Huawei launched a 110-square-meter experience store at the Marmara Forum shopping center in Istanbul.
- The facility provides consumers with hands-on access to the brand’s smart ecosystem and professional technical repair services.
- Visitors can experience exclusive devices such as the Huawei Mate XT, which is not yet available for general sale in the Turkish market.
- Opening promotions include discounts of up to 3,000 TL on selected products and complimentary device maintenance services.
Physical Retail Presence Strengthens Brand Loyalty
In an era dominated by digital transformation and online shopping, Huawei has identified physical storefronts as a vital component for building long-term consumer trust. According to Cenk Varol, Retail Operations Director at Huawei Turkey Consumer Electronics Group, the new store acts as a critical link between the company and its user base. While e-commerce remains a powerful tool, the ability for a consumer to physically handle a device and interact with experts significantly influences purchasing decisions.
The new location functions as a comprehensive “Super Device” ecosystem demonstration center rather than a simple point of sale.
This retail concept allows customers to observe how tablets, laptops, wearables, and smartphones function in seamless harmony. By focusing on the “Super Device” strategy, Huawei aims to demonstrate the practical benefits of its interconnected product ecosystem to potential buyers.
Cutting-Edge Innovation Meets Technical Support
One of the most notable aspects of the Marmara Forum store is the display of innovative technology not yet available for purchase in Turkey. Tech enthusiasts can experience the Huawei Mate XT, recognized as the world’s first triple-folding smartphone, alongside the MateBook Fold and the premium WATCH Ultimate Design collection. 
Beyond product exhibitions, the space operates as a fully equipped technical service center. Users can access rapid repair solutions, personalized laser engraving services, and a wide selection of original accessories. This approach shifts the focus from purely transactional interactions to a holistic service-oriented model.
The facility provides specialized care, including free device cleaning, screen film application, and professional diagnostic services for all Huawei users.
Opening Promotions Incentivize Customer Visits
To celebrate the inauguration, Huawei has introduced several exclusive benefits for its visitors. Beyond the technical support mentioned, customers participating in social media activities at the venue have the chance to win surprise rewards. Furthermore, specific product groups are currently offered with discounts reaching 3,000 TL, complemented by service packages valued at up to 7,499 TL.
We would love to hear your thoughts on the new Huawei experience store in Istanbul; are you planning to visit the Marmara Forum location to test the latest foldable technology yourself?
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