The HUAWEI Pura 80 Series marks a new stage for HUAWEI’s flagship line. Its Ultra model introduces a switchable dual‑telephoto system, while the entire range balances fashion‑forward design with breakthrough imaging tools that push mobile photography further.
HUAWEI Pura 80 Series blends style and hardware

Since its early P models, HUAWEI has treated smartphones as both tools and style pieces. This lineup carries that forward with sleeker frames, forward‑symbol textures, and luxury finishes. At the same time, advanced optics ranging from macro telephoto to wide HDR sensors turn these phones into creative companions.
HUAWEI Pura 80 Series debuts switchable telephoto camera
The Ultra’s highlight is a world‑first periscope lens that shifts between 3.7× and 9.4× optical zoom. Instead of relying on separate modules, a motorized prism moves to switch focal lengths. As a result, one sensor covers both portrait shots and long‑range detail, keeping the device slim without losing range.
HUAWEI Pura 80 Series redefines HDR and night shots
Low‑light photography often struggles with balance, yet the Ultra’s 1‑inch HDR sensor lifts detail across both shadows and highlights. Real‑time processing drives its dynamic range up to 16 EV, which delivers clearer tones even in high‑contrast settings. Meanwhile, the Pro adds its own 1‑inch sensor and a macro telephoto that captures close‑ups in dim rooms or evening streets.
Durability and materials
These phones feel polished, but they stay tough. Kunlun Glass v2 guards against scratches and drops, while IP68/IP69 protection shields them from dust and water. Even so, design plays a starring role: Prestige Gold, Golden Black, and Glazed Red finishes give each device a luxury edge that feels closer to jewelry than tech.
Key highlights
- Switchable dual‑telephoto lens on Ultra
- 1‑inch HDR main sensor with 16 EV dynamic range
- Ultra lighting macro telephoto on Pro
- Kunlun Glass v2 with IP68/69 durability
- Prestige Gold and glazed finish options
HUAWEI Pura 80 Series release in the Philippines
After its global reveal in July, the series officially arrives in the Philippines on August 7. Buyers can pick between the standard, Pro, and Ultra. Preview events run in stores from late July, and pre‑orders bring discounts and freebies that sweeten the launch week.
A sharper future for camera phones
The HUAWEI Pura 80 Series doesn’t just upgrade hardware, it reshapes what smartphones can offer in both function and form. Dual‑mode telephoto, bold design, and stronger materials hint at where flagship phones are headed next. Photography is sharper, design is bolder, and the bar for 2025 just got raised.