Instagram is testing a new feature that will allow users to share other people’s posts directly in their own feed. With this development, the reposting feature, which is currently only available through Stories, is being moved to the platform’s main feed. Instagram officials confirmed in a statement that the feature is still in the testing phase.

Instagram introduces repost feature

Some users have reported seeing a “repost” option on their accounts. This option allows both personal posts and other users’ content to be reposted directly to the main feed with proper attribution. This eliminates the need for indirect sharing methods that have been used on the platform until now, often through third-party apps.

The repost feature has been long awaited on Instagram. The platform had taken a more conservative approach in this area compared to its competitors. However, the fact that social media apps such as TikTok and Threads already offer similar systems to their users has increased the pressure on Instagram.

This innovation could have significant consequences, especially for content creators. Reaching more people has the potential to increase engagement rates. In addition, this feature may make it possible to directly attribute visual or humorous content that is commonly shared on Instagram without citing the source.

There is no clear information on when the feature will be made widely available. Depending on the results of Instagram’s testing phase, it may be rolled out to a broader user base in the future. The reposting format, which became standard on social media in 2009 with Twitter’s “retweet” feature, appears to be on its way to becoming one of Instagram’s official features.