Google has taken a swipe at Apple’s rumored iPhone 17 redesign with a satirical ad that highlights the similarities between the upcoming iPhone and Google’s Pixel phones.
Google ad parodies iPhone 17’s rumored camera design
In a recent installment of its #BestPhonesForever series, the company released a video titled “Responding to the Rumors,” featuring animated versions of a Pixel and an iPhone engaging in a podcast-style conversation. The Pixel character brings up rumors that the iPhone 17 will adopt a horizontal camera bar design, similar to that of the Pixel 9 Pro. The iPhone character feigns surprise, sarcastically suggesting that any resemblance is purely coincidental.
Highlighting past feature adoptions
The ad humorously points out instances where Apple introduced features after Google had already implemented them. The iPhone character acknowledges that the rival company launched Night Sight before Apple introduced Night Mode, and that Google’s Magic Eraser preceded Apple’s Clean Up tool. The conversation also touches on widgets, noting that Android had them years before they appeared on iOS.
Apple’s rumored design changes
Leaks suggest that the iPhone 17 series, including the iPhone 17 Air, may feature a new horizontal camera bar, marking a departure from the traditional vertical camera layout. This design shift has drawn comparisons to the Pixel’s aesthetic, fueling speculation and prompting Google’s playful critique.
A lighthearted jab from Google in the ongoing rivalry
Google’s ad serves as a tongue-in-cheek commentary on the tech industry’s tendency to adopt and adapt features across competing platforms. While the ad pokes fun at Apple, it also underscores the cyclical nature of innovation, where ideas often transcend brand boundaries.
Anticipation builds for iPhone 17 launch
As the rumored September launch of the iPhone 17 approaches, the tech community eagerly awaits official details. In the meantime, Google’s playful advertisement adds a humorous twist to the ongoing discourse surrounding smartphone design and feature evolution.