Preorder buzz around the iPhone 17 series is already outshining last year’s iPhone 16 lineup, with the Pro Max driving most of the momentum.

iPhone 17 series demand shows early strength

According to analyst Ming-Chi Kuo, Apple has increased Q3 production for the iPhone 17 Pro Max, Pro, and standard models by 25% over last year. Delivery lead times are slightly longer too, suggesting stronger demand across the board.

JP Morgan’s data backs this up, noting similar or longer shipping delays for all three major variants compared to the iPhone 16 launch window.

Pro Max model leads iPhone 17 series preorders

Kuo calls the iPhone 17 Pro Max the standout. Apple plans to produce 60% more units of the Pro Max than its iPhone 16 predecessor. Despite that, shipping estimates have stretched to four weeks, up from around three last year.

By contrast, the iPhone 17 Pro shows a wait time of roughly three weeks, holding steady with its earlier model.

iPhone Air stumbles out of the gate

The new iPhone Air hasn’t landed as strongly. Preorders still ship on launch day, a sign of softer early demand. The delayed launch in China due to ongoing eSIM restrictions may be partly to blame.

Still, Apple seems confident. Production plans for the Air are reportedly triple those of the iPhone 16 Plus, suggesting the company expects sales to climb over time.

iPhone 17 series shipping estimates stretch into October

Here’s a quick look at current delivery estimates in the U.S.:

• iPhone 17 & iPhone Air: Launch day (Sept 19)
• iPhone 17 Pro: Up to 3 weeks
• iPhone 17 Pro Max: Up to 4 weeks

Apple bets big on this year’s flagship lineup

Apple isn’t slowing down. With ramped-up production and growing delivery windows, the iPhone 17 series looks poised for a stronger launch than last year, especially at the high end.