OpenAI will collaborate with e-commerce platform Shopify to offer direct product purchases via ChatGPT. The new system will allow users to complete their shopping transactions within the chat window, transforming ChatGPT from being just a chat assistant to a full-fledged digital shopping tool.

Shopping via ChatGPT is becoming possible

The new code sequences detected in OpenAI’s public web interface show that the technical infrastructure for this integration is ready. The redirect links in the codes revealed that users can directly go to the payment pages hosted by Shopify during shopping.

Thanks to the new system, ChatGPT users will be able to perform transactions such as searching for products, getting information, and purchasing directly without leaving the chat screen. Shopify’s existing extensive vendor network will also be quickly integrated into the ChatGPT platform.

The fact that the code sequences are already in production indicates that the feature will be officially launched soon. This step taken towards the integration of e-commerce with artificial intelligence also coincides with the initiatives of other players in the sector.

Microsoft launched one of the first systems to offer a store experience in chat with the “Copilot Merchant Program” announced on April 18. Another artificial intelligence platform, Perplexity, launched the “Buy with Pro” feature last year.

With ChatGPT entering e-commerce directly with Shopify, a significant change in user experience is expected. So what do you think about this? You can share your views with us in the comments section below.