LinkedIn is set to further integrate artificial intelligence to close the gap in accessible career advice for users on its platform. The company shared new research revealing that 60% of people worldwide don’t know who to turn to for career advice. This suggests that many people don’t have access to a dedicated career coach.

LinkedIn aims to offer AI-powered career coaching to its users

LinkedIn, owned by Microsoft, is planning to bring human and artificial intelligence together more closely. LinkedIn Learning trainers Alicia Reece, Anil Gupta, Dr. Gemma Leigh Roberts and Lisa Gates will collaborate with experts in career development, global business strategy and wellbeing. Users will be able to select one of these experts, ask a question and start a conversation. However, this experience will be powered by artificial intelligence.

Hari Srinivasan, VP of Product at LinkedIn, said: “We work closely with each instructor to ensure that the AI-powered responses match their teaching style and expertise. This is important to deliver a high-quality experience.” Users will be able to ask questions such as “How do I negotiate my salary?” or “How do I create a growth mindset?” and the AI model will generate answers based on information such as the user’s title, career goals and the skills they are pursuing on the platform.

Srinivasan also addressed the complex issue of ownership in the use of AI, saying, “As we enter the new world of AI technologies, we are starting to introduce royalties as learners leverage the expertise of trainers through AI-powered coaching services.” “When a learner asks a question within a course using this feature, the instructor will get paid for that question,” he added.

As competition among social media platforms heats up, LinkedIn’s partnership with Microsoft will help it stay ahead in AI. Having invested heavily in OpenAI, Microsoft will strengthen LinkedIn’s AI integration.