Marvel Studios has decided to make a radical change in its content strategy after the loss of viewers and the decline in the box office in recent years. The company is abandoning the model of direct connection of the series broadcast on Disney+ to the Marvel Cinematic Universe (MCU).

Marvel will make changes to its content strategy

The series to be broadcast in the new period will continue to take place in the Marvel universe, but will not have the same story integrity as the movies. Studio head Kevin Feige thinks that the tight ties established between the movies and the series negatively affect the viewer experience.

With the increasing number of productions, viewers are forced to watch many series and movies in order to follow the story completely. It is stated that this situation makes it difficult for the masses to follow the content and pushes the audience away from the cinemas. This development was welcomed positively by many Marvel fans.

As a result of the evaluations, Marvel decided that its future series will only contain indirect references to the MCU. The first concrete example of this transition will be the new series focusing on the character Vision.

The production in question is defined as the last series directly connected to the Marvel movies. The series to be shot now; As in the past, it will offer content that is in touch with the universe but independent of the plot, similar to Agents of S.H.I.E.L.D. or Jessica Jones.

With this decision, Marvel Studios aims to reverse the decline it has experienced in the post-pandemic period. So what do you think about this issue? Which Marvel productions do you follow currently? You can easily share your opinions with us in the comments section below.