It seems that there are worse days ahead for X (Twitter), which has been in free fall since it was bought by Elon Musk and continues to lose its users. According to the latest research, by 2025, the platform will have lost a considerable number of users. So what are the reasons for this decline? Here are the details and what you need to know…

X (Twitter) will fight for existence!

Although the famous social media platform experiences an increase in traffic, especially during major events such as the election period, the latest data shows that the overall trajectory of the platform is not encouraging. According to analysts, X will lose millions more active users by 2025.

X, which has experienced a traffic boom in major events since the past, experienced a similar situation in the 2024 US Presidential Elections. However, according to SimilarWeb data, this increase was limited to the day of the election and a few days afterwards. In the months before the election, a serious decline was observed in the number of users of the platform.

In October, the number of daily active users of X in the US decreased between 300 thousand and 2.6 million, which was a big disappointment. The number of daily active users, which was 32.3 million at the beginning of October, decreased to 29.6 million at the end of the month, a decrease of 8.4 per cent.

Analysts predict that the downward trend of the platform will continue in 2025. According to analyses by Emarketer, from 2022 to 2025, when Musk took over the platform, X will have lost about 7 million monthly active users in the US.

What do you think about the future of X, formerly Twitter? Is there a chance for the platform to regain its former strength? Don’t forget to share your views in the comments!