Mercedes tried a new electric vehicle design in the style of Volkswagen’s ID series. However, it realized a bit late that this design did not catch on. It became clear that the new design did not reflect the classic Mercedes feel and did not meet customer expectations. Mercedes is returning to its classic and familiar lines. So, is the grille design coming back?
Mercedes returns to traditional lines with new electric vehicle design
The luxury Mercedes model EQS will now carry the iconic Mercedes star on the hood again. This star is not just a logo but a symbol of Mercedes’ luxury and quality. The legendary Mercedes star will shine again on EQS models. This move is seen as a significant step to please the brand’s loyal customers and adopt the new design. But that’s not all.
The grille of the EQS will also be redesigned to be closer to the classic Mercedes look. Electric vehicles do not need radiator grilles, but this aesthetic change is important to maintain Mercedes’ identity. The brand’s loyal customers love seeing these classic details, and that’s why Mercedes is bringing them back.
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In the automotive world, it is always challenging to adopt innovations while maintaining traditional strengths. Mercedes-Benz is making a great effort to strike this balance. By preserving traditional design elements, it aims to increase the acceptance of electric vehicles. This is seen as a strategic move to enhance customer trust and loyalty.
The brand aims to balance its investment in the future of electric vehicles while preserving iconic details from the past. This shows that progress and tradition can go hand in hand, which is an important step for a sustainable and successful future for the brand.
What do you think? Is it reasonable for Mercedes to return to traditional design? Don’t forget to share your thoughts in the comments section below.
