Motorola says it will be the world’s third largest phone brand
Lenovo Group aims to become the world’s third largest smartphone brand within three years with its sub-brand Motorola. To achieve this ambitious goal, the company aims to grow its share in markets such as India and China.
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Lenovo International Vice President Matthew Zielinski discussed Motorola’s goals in a recent interview with CNBC. He made assertive statements that the phone manufacturer will be the number three player globally by 2025.
Currently, Motorola, along with its parent company Lenovo, has a roughly 4 percent share of the global smartphone market, according to Counterpoint Research. Although this rate may seem small, Motorola has already risen to third place in the US market.
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Zielinski said that Lenovo plans to increase Motorola’s market share in different regions to over 10 percent in order to rank in the top three worldwide. The company has also stated that it will continue with foldable phones like the Moto Razr to directly combat Samsung and Apple.
India and China are among the most important regions for Motorola’s growth. Due to the rapid rise of Chinese brands such as Vivo and Xiaomi, Zielinski said that Lenovo had to increase production.
Negotiations continue with the Indian government to increase production and employment. If Motorola can use its production push, it can achieve its goal of becoming the world’s third largest smartphone brand.
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