Netflix had been insisting on not offering an ad-supported tier like other streaming services for a long time. However, the company changed its tune because it lost customers for the first time in ten years. The streaming service is starting to offer a tier with lower prices with advertising as a consumer choice. Now, Netflix’s ad-supported tier price could have been leaked by Bloomberg. Here are the details.
Netflix’s ad-supported tier could cost between $7 to $9 per month
The streaming platform currently offers 3 different plans, $9,99 (Basic), $15,49 (Standard), $19.99 (Premium) per month. Netflix confirmed that it was working on an ad-supported subscription plan in June. However, it has not announced a price yet. Today, the ad-supported tier’s price was revealed according to a report from Bloomberg. The report says Netflix is considering a price point of $7 to $9 for its forthcoming ad-supported tier.
Netflix will show ads for about four minutes for every hour of watched content when you subscribe to the plan with ads. We know that the ad-supported tier will have some drawbacks. For example, the plan will not have some of the content maybe even the top ones. Additionally, a developer found a code in Netflix’s mobile app almost a week ago. The code says “Downloads available on all plans except Netflix with ads.” So, ad-supported tier users will not be able to watch the content offline.
The ads could appear ahead of and in the middle of the content. We also know that the company will not show ads in its kids content or original movies. The company plans to launch the tier by the end of the year according to Bloomberg.
While there are still claims about Netflix’s ad-supported tier price, a Netflix spokesperson said, “Bloomberg’s report is all just speculation at this point, the company is still in the early days of deciding how to launch a lower priced, ad-supported tier and no decisions have been made.” Therefore, we need to wait until the official announcement. What do you think about the predicted ad-supported tier price? Share your ideas and comments with us below.