Netflix, one of the largest video platforms in the world, continues to grow its game catalog, but this does not bring great success. According to an analysis, mobile games added to Netflix have been downloaded only 23.3 million times.
According to another analysis, less than 1 percent of the approximately 221 million Netflix subscribers play these offered games. This really low rate, of course, looks bad for the company. The users of the platform are not interested in the games offered; they only use the platform to consume content (TV series, movies, documentaries).
As we learned from the previous statements, the company, which wants to grow in gaming, is working to offer 50 different games to people by the end of 2022. It is unknown how the company, which currently offers more than 20 games to its subscribers, will reach this goal of 50 games.
The company’s solution is serious investments, and the platform has constantly bought new game companies. However, these investments do not have an extra financial return. Because people do not buy a Netflix subscription or decide to continue their subscription because there are games in the application, in this respect, the game side can be seriously thrown back in the future.
Netflix, which has not fallen off the agenda with its serious loss of subscribers recently, has recently announced new games added to the platform. The company stated: “Are you craving a casual game? Or is it an immersive experience?
No problem, we have loads of mobile games waiting for you to discover. Moreover, more games will meet you this month, including Before Your Eyes (Skybound Games), Mahjong Solitaire (Smoking Gun Interactive), and Into The Breach (Subset Games). You can download the games today on the Netflix mobile app on Android and iOS devices!”