Netflix is completely ending its interactive productions, which were quite prominent for a while. This content format, which attracted attention with Black Mirror: Bandersnatch, which was released in 2018 and gave the user the right to choose, has not been supported by new productions since 2023. The company is now preparing to remove the last interactive content that is still accessible on the platform.
Netflix has decided to remove interactive content
According to the latest information, Netflix will remove the interactive content Unbreakable Kimmy Schmidt: Kimmy vs. the Reverend from its catalog as of May 12, 2025, along with Bandersnatch. Thus, the last interactive content released on the platform will also be completely closed to access.
Interactive content has stood out as productions that offer the viewer the opportunity to shape the course of the story; it attracted attention with its plots that could reach different endings according to the user’s preference. However, Netflix stopped developing such content after 2023.
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The decision to remove these productions coincides with the radical changes Netflix has made to its user interface. The company announced that it would redesign the interface on its desktop and mobile applications with the official promotional video it released on May 8.
It is not yet clear whether this technical transformation of the platform is directly related to the removal of interactive content. May 12 seems to be the last day for users who want to watch Black Mirror: Bandersnatch or Kimmy vs. the Reverend. After this date, these content will not be accessible.
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