It has been reported that Nvidia has increased the prices of its graphics cards and AI-focused graphics processors. According to the latest information, the company has increased the prices of gaming graphics cards by 5% to 10% and AI GPUs by 15%. The reasons for the increases are increasing production costs and new customs duties.
Nvidia will increase the prices of graphics cards
One of the biggest factors in the increases is the export restrictions imposed by the US on China. Nvidia announced that its quarterly revenue decreased by $5.5 billion after the sale of some AI-focused chips, especially the H20, to China was banned. It is stated that the company has made price adjustments in all product groups to compensate for this loss.

Nvidia CEO Jensen Huang held talks between the US and China during this process and tried to reduce the impact of customs duties on the company’s profitability. However, after the official prices were increased, the partners in the supply chain also increased the prices in parallel.
It is stated that the new generation RTX 50 series has also received its share of the price hikes. It is stated that there has been a price increase of 5% to 10% for these very popular graphics cards. It is also emphasized that the change of production location has also been effective in the price increases.
The shift of production of Nvidia’s new generation Blackwell architecture chips from Taiwan to the TSMC facility in the USA will directly affect the prices by increasing production and logistics costs.
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