While Microsoft’s gaming console Xbox is competing with PlayStation worldwide, unfortunately it cannot show the same success in every region. Xbox is known to have a low market share in the Asian market.
But it seems that Xbox is slowly changing this situation. Despite the dominance of Sony and Nintendo consoles in Asia, Xbox sales have been on the rise recently. It was stated that Microsoft’s game console is becoming more and more adopted in the Asian market. Here are the details…
Xbox community in Asia is growing rapidly
“More people are playing Xbox on all devices in Asia this year than ever before,” Phil Spencer said of Xbox’s expansion. The Xbox presentation at the Tokyo Game Show was also significant for the announcement of many new features for the Asian market, such as partnerships with Square Enix and Konami.
The event also featured games such as Metal Gear Solid Delta: Snake Eater and re-launches of the Suikoden series. The exciting presentation was an important step for Xbox to regain momentum in the Asian market.
Hideo Kojima has revealed new details about the highly anticipated sequel Death Stranding 2: On the Beach.
The company also strengthened its partnership with Square Enix with the launch of Final Fantasy Pixel Remasters for Xbox Play Anywhere and games in the Mana series on Game Pass.
Perhaps winning the Asian audience could be a great way for Microsoft to boost Xbox sales and come back stronger in the console war.
