Radical decision for the iPhone 18

Samet Kelebek

October 10, 2025

One of the first things that comes to mind when Apple is mentioned is its famous iPhone launches held every fall. This long-standing tradition has become a ritual for tech enthusiasts. However, judging by recent leaks, this habit may be radically changing with the iPhone 18 series.

While everyone expected the iPhone 17 series to be followed by the iPhone 18 on a similar schedule, in September 2026, information circulating behind the scenes suggests Apple will pursue a different strategy this time. It appears we may not see all the iPhone 18 models at the same time.

iPhone 18 Launch Schedule: What to Expect?

According to recent industry reports, Apple plans to split its launch schedule in two. This means some models will be released during the traditional fall window, while others will be released much later. The standard iPhone 18 model could even be unveiled in spring 2027.

So, which models will arrive when? The rumored picture is as follows:

As you can see in the table, Pro models, a new Air model, and even the long-awaited foldable iPhone could debut in the fall of 2026. However, the standard iPhone 18, expected to be the best-selling model in the series, appears likely to be delayed by several months.

So why would Apple change this system, which has been working smoothly for years? There are several possible answers:

• Sales Strategy: The standard iPhone model is generally the most popular model due to its more affordable price and adequate features. By delaying this model, Apple may be aiming to divert some users to other new models, such as the Air or the foldable iPhone, which will be released in the fall.
• Competition Timing: We know that rival companies, especially Samsung, typically introduce their Galaxy S series in the early months of the year. By releasing the standard iPhone 18 in the spring of 2027, Apple may be looking to attract attention and steal market share from its rival. Reducing Launch Busyness: Apple, which will debut numerous new products in the fall of 2026, including Pro models, Air, and a foldable device, may be aiming to give each device the attention it deserves by leaving the standard model for a quieter period.

It’s All Rumors for Now
Of course, it’s important to remember that all of these are just rumors for now. Apple is notorious for keeping its plans secret until the last minute. However, these leaks offer important clues about the company’s future iPhone strategies.

In conclusion, the safest guess is that the main body of the iPhone 18 series will be unveiled next fall. However, there’s also a good chance the standard model will make a brief spring escape. 2026 and 2027 look set to be quite busy years for iPhone fans!