The Galaxy S24 Ultra became the best-selling Samsung phone in Europe in the first quarter of 2024, surpassing the iPhone 15. Normally, more affordable models like Samsung’s A series are among the top sellers, but this time, the expensive S24 Ultra has taken the lead. Here are the details…

Galaxy S24 Ultra Became Samsung’s Best-Selling Phone in Europe, Surpassing the iPhone 15

According to Canalys data, the Galaxy S24 Ultra sold 1.6 million units in Europe in the first quarter of 2024, making it Samsung’s best-selling phone. This is quite surprising because usually, A series models are more popular. However, the S24 Ultra has surpassed the Galaxy A15 this time. Last year, during the same period, the Galaxy S23 Ultra lagged behind the A series. This year, Samsung has successfully steered users towards more expensive models.

The Galaxy S24 Ultra did not surpass the iPhone 15 Pro Max and iPhone 15 Pro but managed to overtake the iPhone 15. Last year, the iPhone 14 was at the top, and this year Apple has also succeeded in directing users towards more expensive models. It seems that both Samsung and Apple have convinced users to buy pricier phones.

Xiaomi Also Achieved Great Success This Year

Xiaomi’s Redmi 13C and Redmi Note 13 4G models sold over two million units combined in the first quarter of 2024, placing Xiaomi in the top 10 list. Xiaomi, which was not on this list last year, has made a significant leap this year.

The success Samsung achieved with the Galaxy S24 Ultra shows that the company’s strategies are paying off. The increase in sales of expensive models could be a positive sign for Samsung’s future models. What do you think? Have you tried the Galaxy S24 Ultra? What do you think about Samsung’s strategy? Don’t forget to share your opinions in the comments below…