Epson, which operates in the field of imaging and printing technologies, has launched a new partnership with Shakira, one of the most recognizable names in the international music scene. According to the statement, Shakira has become Epson’s official brand ambassador for the Middle East, Turkey, Africa, Central and West Asia (META-CWA) regions. This partnership reflects a strategy that is parallel to Epson’s goal of bringing the creativity of the next generation together with technology.

This new partnership between Epson and Shakira is being launched as an important part of the company’s “Imagine New Possibilities” campaign. The campaign aims to support young people’s innovative thinking skills, increase their self-confidence and encourage creative ideas in sustainable ways. One of the focal points of the project is to create spaces where individuals can freely use their imagination.

Epson enables students to bring their ideas to life with its visual and printing solutions. Offering tools that enrich hands-on learning experiences for educators, the brand also provides entrepreneurs and small businesses with technical support in visualizing, designing and producing their businesses. Epson’s solutions also make it easier for families to record and share their special moments.

Epson META-CWA Regional Marketing Director Natalie Harrison emphasized in the statement that Shakira’s emphasis on education and creativity made this collaboration valuable. Harrison stated that they wanted to make technology more accessible, support creative individuals and encourage future generations to have bold dreams.

Shakira, who has numerous Grammy and Latin Grammy awards, also serves as a UNICEF goodwill ambassador. The artist, who takes an active role in social responsibility projects, continues to take part in initiatives that bring technology and creativity together.

The collaboration with Epson began on July 1. The scope of the project covers a wide range from digital media campaigns to retail experiences and education-focused initiatives.