E-commerce giant Shopify has shared striking data on how artificial intelligence (AI) is transforming the industry. The company announced a sevenfold increase in traffic from its AI tools since January. However, the most striking development was Shopify AI order growth; orders from AI-driven purchases increased 11-fold during the same period. This record-breaking increase proves that AI-powered chat assistants are no longer an experimental feature for e-commerce, but a true sales channel.
A New Era of Commerce with Shopify AI Order Growth
These metrics, shared by Shopify in its latest earnings call, signal the beginning of a new era they call “agency commerce.” Agency commerce means AI drives discovery and purchases on behalf of consumers. This significant leap is early evidence that the company is positioning AI as a key growth engine. It also demonstrates that AI-powered shopping sessions are not just random clicks but truly high-conversion transactions.
Survey studies reveal that consumer trust in AI is growing. According to Shopify data, 64% of consumers are comfortable using AI at some point in their shopping journey. This high acceptance rate indicates that the conversational discovery movement on the web will continue to grow. Therefore, Shopify has taken significant steps to adapt to this new era of e-commerce. The company announced strategic partnerships with technology giants such as OpenAI, Perplexity, and Microsoft Copilot. These partnerships make Shopify stores easier to discover by AI-powered search and shopping assistants.
Shopify President Harley Finkelstein describes AI as “the biggest technological shift since the internet.” AI goes beyond simply making shopping easier; it makes the experience more personalized, intelligent, and ubiquitous. This means the vision of “commerce everywhere” extends beyond traditional websites and is integrated into every digital interaction. Ultimately, this striking 7x traffic and 11x order growth clearly demonstrates that AI is no longer a futuristic concept but a fundamental force shaping the present and future of e-commerce.
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