Sony has officially stopped production of 8K televisions. The company’s last models in this segment, the Bravia XR Z9K series, will be completely removed from the shelves after stocks run out. The company’s decision is directly related to developments in the high-definition television market.

Sony officially stops producing 8K televisions

8K resolution has long been seen as the next step in television technology. Offering 7680×4320 pixels, this format provides two times more detail than 4K and four times more detail than 1080p. However, the scarcity of content offering this level of resolution to date has prevented the technology from becoming widespread.

Although some platforms such as YouTube offer 8K support, content production at this resolution is still quite limited. Broadcast platforms, media providers and the vast majority of game consoles remain at 4K.

Sony’s history with the 8K market dates back to 2022. At that time, the company launched the 75- and 85-inch Bravia XR Z9K models. However, the high cost of the hardware, the complexity of the production process and quality issues caused by image upscaling negatively impacted the user experience.

Sony is currently shifting its focus to the Bravia 8 II series. This series features high-performance panels equipped with QD-OLED technology, offering 4K resolution. It remains unclear whether the company will completely say goodbye to 8K technology in the future.

However, there are currently no plans to develop a new product in this area. PlayStation 5 Pro and current computer hardware supporting 8K resolution also failed to create sufficient demand on the user side.

Sony’s decision may affect the roadmap of other manufacturers in the industry. So what do you think about this issue? You can share your opinions with us in the comments section below.

Translated with DeepL.com (free version)