Spotify announced a feature that will revolutionise music discovery. Now, users will be able to create playlists tailored to their personal tastes using the AI-powered playlist creation feature. This innovation will further customise the music listening experience and enable users to discover new music. Here are the details…

Spotify, now powered by artificial intelligence

There is an abundance of content on digital music platforms today, but adequate and effective tools for discovering this content are often lacking. Platforms such as Apple Music offer playlists created by editing teams. However, this can fall short of fully meeting each user’s diverse needs.

Spotify’s new AI playlist creation feature promises to solve this problem. Users will be able to receive music recommendations by entering specific prompts such as ‘Energetic pop music for my European summer holiday’ or ‘A romantic playlist for dinner at home. Artificial intelligence will select songs that reflect the atmosphere specified by the user. Users can customise the results by entering additional prompts to further enhance the suggested playlist.

This feature is currently only available to Premium subscribers on iOS and Android devices. However, it is not yet clear whether Spotify will offer this feature for free users in the future. It is thought that the results may not be fully satisfactory in the early stages of AI-assisted playlist creation experience; however, it is stated that the potential in this area is quite high over time.

Spotify’s innovation aims to offer users more personalised and unique music experiences by bringing together elements such as specific genres, moods, artists or eras. Users only need to enter their ideal playlist definition, making music discovery much more fun.