OnePlus’ latest smartwatch stands out with its sophisticated design, digital crown and the promise of long battery life. The first reactions about the device have been quite positive. There was an air of expectation around OnePlus Watch 3. However, an unexpected event added an ironic atmosphere to the story. It was noticed that the printing error on the back of the case was written ‘Meda in China’ instead of ‘Made in China’.

A detail that is not noticed by many people is considered quite strange, especially considering the cost of 349 Euros. OnePlus responded with an effective communication move. Using X, the company publicly acknowledged the error and offered its customers several solutions.

Faulty OnePlus Watch 3s will gain ‘collectible’ value

The first option offered by the company is an invitation to turn inconvenience into uniqueness. The company proposes to keep the watch as a ‘super limited edition’. For those who prefer perfection, there is also the possibility to return the product and get a refund. Finally, OnePlus is launching new models without printing defects to satisfy those who want the perfect watch.

This reaction of OnePlus was exemplary. The company immediately resolved a minor glitch that would quickly be erased from social memory. The company also turned this situation into an opportunity and offered a discount to those who purchased the OnePlus Watch 3 on its website. Whether viral or not, it appeared as an incentive to buy the much-desired smartwatch.

There are interesting opinions in this section. While emphasising the importance of quality controls, it also reveals the power of open communication and timely response. OnePlus managed to turn a potential damage to its image into an opportunity to show customer satisfaction and a little self-praise.

Paradoxically, the OnePlus Watch with the ‘Meda in China’ error could paradoxically become a cult object, a symbol of how a flaw can increase perceived value. A small typo turned into a story to be told, and perhaps a technological device with an unexpected originality will be a small treasure for collectors.