Sega plans to use AI for efficiency, not creativity, as it walks a fine line between cost-cutting and fan trust in game development.
Todd Howard says AI should speed up workflows not replace creativity as Bethesda avoids AI-generated game content entirely.
Dan Houser compares AI to mad cow disease, warning it will “eat itself” and lacks the creativity needed for storytelling and games.
The Witcher 3 director says games made by AI will lack soul, but he sees potential in using AI as a supportive creative tool.
Baldur’s Gate 3 exec critiques Elon Musk’s AI game pitch, saying AI in game development can’t fix the industry’s vision and leadership void.
Sony unveils a prototype with AI on Playstation, featuring lifelike conversations and advanced character dynamics.
