Amazon is taking a new step to compete with China’s popular Shein and Temu by launching a new online store where it can sell affordable products imported from China. This new store will be a significant opportunity for shoppers who seek budget-friendly shopping options. So, when will this Amazon store filled with affordable products be open? Here are the details…

Amazon makes a move: Introducing a Temu alternative affordable product store

The affordable Amazon store alternative to Temu will offer many products priced below $20. It will feature a wide range of items from sports equipment to phone cases, massage tools, and household items. This move aims to directly challenge Chinese-based rivals like Shein and Temu by providing Amazon users easy access to quality yet inexpensive products.

The alternative affordable product store by Amazon plans to ship products directly from sellers in China to customers. Delivery times are expected to range between 9 to 11 days, addressing the issue of long waits for products from China. Amazon also aims to provide customers with a faster and smoother shopping experience during this process.

Amazon spokesperson Maria Boschetti summarized the goal of this initiative by stating, “We are constantly exploring new ways to offer our customers more choices, lower prices, and a more comfortable shopping experience.”

In 2023, there was a 20% increase in the number of Chinese sellers on Amazon, with a 30% increase in those who sold more than $10 million. These figures indicate that Chinese sellers are increasingly impacting Amazon, and this new store will further strengthen their presence.

The exact opening date of the new store has not been finalized yet. However, according to Amazon’s plans, the store will be operational in the fall. What are your thoughts on Amazon’s alternative affordable product store to Temu? Can Amazon compete with cheap Chinese stores? Regardless, it’s clear that this competition will benefit customers. Share your opinions in the comments section below.