The European Union unanimously canceled Meta’s ad-free subscription service offered for the Facebook and Instagram platforms. Meta had claimed in a recent announcement that they designed this service to provide users with more options. However, the European Union administration doesn’t seem to share the same sentiment. Austria, the first country to oppose the ad-free membership model, argued that this service has the potential to exploit users’ personal data and should be removed. Here are the details…
Tensions rise between the European Union and Meta!
It’s said that social media platforms that claim to offer a better user experience by being ad-free actually earn much more revenue through data collection activities. Representatives from the EU argued that leaving users with a ruthless ultimatum like “Either allow us to show ads or we will collect your personal data” is not appropriate, as it doesn’t contribute to the user experience and poses many dangers in the long run.
In the statement announcing the decision, it was mentioned that user data has become almost like a commercial commodity. Additionally, it’s claimed that the ads Meta displays on Facebook and Instagram strengthen users’ biased personal tendencies, thereby polarizing society.
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On the other hand, supporters of Meta argue that the decisions made by the European Union deal a severe blow to the free market and ultimately harm users. It remains to be seen whether the Union will make similar decisions regarding other American technology companies in the coming days.
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