Kantar BrandZ announced the world’s most valuable brands for 2025. The total value of the list of 100 brands has reached exactly $10.7 trillion. This figure represents a 29% growth compared to the previous year. US-based brands continued their global dominance this year, making up 82% of the list.

The most valuable brands of 2025 have been announced

Apple was at the top of the list, as it has been for the last four years. The company, which maintains its most valuable brand title with a brand value of $1.3 trillion, grew by 28% on an annual basis. Following Apple, Google came in second and third with $944 billion (25% increase) and Microsoft came in second and third with $884 billion (24% increase).

Amazon, which came in fourth, grew by 50% to $866 billion in brand value. However, the most striking rise on the list came from Nvidia. Rising to fifth place with a brand value of $509 billion, the company broke a record by gaining 152% in value compared to last year.

Its leadership in artificial intelligence and global investor interest played an important role in Nvidia’s success. Facebook (Meta), which ranked sixth, exceeded the $300 billion level with 80% growth. Instagram, which is under the same roof, reached $228 billion with a 101% increase.

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