The browser rivalry between Microsoft and Google has reached a new level. Microsoft took an interesting step by targeting Chrome searches in the Bing search engine, leading users to prefer the Edge browser. The hiding of links caused Google’s reaction and raised the tension between the two tech giants again. So why did Microsoft take such a decision?
Microsoft Edge started hiding Chrome download links on Bing
Microsoft draws users’ attention primarily to Edge ads when they search for “Chrome” on Bing. For this, Chrome’s download link is hidden under the “See More” button. A blurring effect is even added, making it even harder for users to find the Chrome link.

In addition, the Edge browser’s promotional message is highlighted with the phrase “No need to download a new browser”. This, of course, minimizes Microsoft’s tendency for users to choose other browsers. Google, which has not remained silent in the face of this situation, reacted strongly against this strategy. Earlier this month, Parisa Tabriz, vice president of Chrome, openly criticized Microsoft on social media. Tabriz claimed that Microsoft was using a “low-level” tactic to mislead users.
On the other hand, Google is not completely “innocent” either. Allegations that Google deliberately degrades YouTube performance in rival browsers (e.g. Firefox) have come to the fore before. Therefore, we can say that the long-standing rivalry between Microsoft and Google is getting fiercer.
Previously, Microsoft offered an interface design that resembled Google when a Google search was performed on Bing and withdrew this feature after reactions. How do you think this conflict between Microsoft and Google will affect users’ preferences? You can write your opinions in the comments section below…