Unraveling an unexpected twist in the Montana TikTok ban saga, it’s revealed that the influencers who filed the lawsuit against this groundbreaking prohibition were financially backed by TikTok. Contrary to initial impressions, the battle that appeared as a grassroots uprising is, in fact, a corporate-led venture.
TikTok’s hidden involvement in the lawsuit
Influencers in the state lodged the lawsuit against Montana’s historic TikTok ban earlier last month, which may not have been a grassroots effort. TikTok itself actually financed what seemed to be a creator-led legal rebuke. In a New York Times article published Tuesday evening, several of the creators who acted as the public face of the class action suit revealed that TikTok had covered their legal expenses. The influencers insisted that TikTok funded the lawsuit, but there was no direct compensation for their participation.
These creators, who’ve managed to establish thriving communities and businesses through the app, could face life-altering consequences if Montana’s law takes effect in January 2024. Carly Goddard, a young mother and influencer involved in the lawsuit, expressed that she would have to relocate if the ban becomes a reality.
TikTok did not immediately provide a comment to Gizmodo’s request. However, in a statement to the Times, they did not deny their role in financing the lawsuit. TikTok voiced its support for the creators, highlighting their commitment to defending their constitutional rights.
TikTok’s under-the-radar tactics
Details were shared by the creators about the process. They were contacted by TikTok’s legal team to participate in the lawsuit. Additionally, the firm promised to cover their representation costs through the law firm Davis Wright Tremaine. It’s worth noting that many of these creators had publicly criticized Montana’s ban on their TikTok accounts before being approached by the company.
This is not TikTok’s first strategy of quietly backing seemingly organic creator initiatives. The company had previously sponsored nearly 30 creators’ travel. These creators gathered in the nation’s capital. Their mission was to vehemently counter the growing legislative calls for a nationwide ban.
On legal grounds
Legal experts maintain that TikTok’s involvement doesn’t impede the legal grounds of the case. TikTok’s tactic, while less transparent, is not unique or illegal. It is a common practice for tech companies and trade associations to strategically direct legal opposition against unjust legislation at state and federal levels.
However, it does raise questions about TikTok’s dwindling reputation among wary lawmakers and an increasingly skeptical public.
Tell us what you think
What are your thoughts on TikTok’s strategy of financing the lawsuit against Montana’s ban? Feel free to share your opinions in the comments section below!
