Kadir Alkan and Ahmet Çoban, who brought Turkish hair artistry to the world stage, represented Turkey at a major event in Dubai, leveraging the powerful influence of social media. Collaborating with Wella Professionals, they took the stage alongside the most prestigious color and cutting experts of the Sassoon Academy, showcasing both their artistic talents and social media presence.
Global Interest in Turkey’s Hair Artistry Through Social Media!
In the fields of art and fashion, social media platforms have become one of the most effective ways to gain global recognition. Ahmet Çoban and Kadir Alkan use platforms like Instagram, YouTube, and TikTok to share their hair artistry and professional experience with a wide audience. Their posts before and during their stage appearance in Dubai attracted great interest from both industry professionals and followers passionate about hair artistry.

The Turkish hairdressing industry combines traditional and modern techniques to offer a unique style. Ahmet Çoban and Kadir Alkan have successfully transferred this expertise into the digital world, making their names known internationally. Their social media shares reached a large audience both before and after the event, while live broadcasts during the event engaged followers from around the world.
After the event, Alkan and Çoban emphasized the impact of social media on their profession, stating that they share their patented methods with colleagues worldwide. They expressed that social media enables the flow of professional knowledge to broader audiences. Following their success in Dubai, Kadir Alkan and Ahmet Çoban continue working on new projects.
Kadir Alkan and Ahmet Çoban later made the following statements:
“Showcasing Turkish hair artistry on the global stage has always been one of our greatest passions. Now, with the collaboration of Wella Professionals and the master stylists of the Sassoon Academy, stepping onto the stage in Dubai means introducing our country’s talents to the world.
This journey is not just ours; it is a journey to promote Turkey’s talents globally. Together, we will continue representing our country in the best way possible. We both have patented methods as hairdressers.
We aim to share these methods with all our colleagues worldwide and envision Turkey as a leading authority in hairdressing trends. Stay tuned, because this is just the beginning. We will continue our work for new projects and further success on international stages.”