Smartphone sales are in a historic slump globally. Shipments have been falling for the past five years and will reach a 10-year low in 2023. This poses a major challenge for Apple, which will launch the iPhone 15 in September. While the company will raise prices on the iPhone 15 lineup, it will offset this with unprecedented promotions.
Can iPhone 15 price increases be balanced with campaigns?
According to the details shared in the US, operator companies have started preparations for the iPhone 15 series. Verizon, AT&T and T-Mobile, one of the largest GSM companies in the US, will offer significant discounts and advantages. Similar campaigns may also be organized by operators in other countries.
According to industry analyst Jeff Fieldhack, all operators in the US have had record low sales this year, and the launch of the iPhone 15 gives companies the opportunity to turn this situation around with special campaigns.
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The campaigns in the US will target users with older models such as the iPhone X or iPhone 11. According to research, the average person uses their smartphone for 3-4 years before upgrading. This situation brings along the necessity of “special campaigns”.
On the other hand, Apple is not interested in these figures. The company is unlikely to offer price cuts. According to the leaked information, iPhone 15 will be offered at $799, iPhone 15 Plus will be offered at $899. iPhone 15 Pro and Pro Max are expected to exceed $1000.
We expect the campaigns carried out in the US to be carried out in other countries. Special offers for the iPhone 15 series may help to close the high exchange rate and inflation gap in our country.
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