Xiaomi has become the leader in the global wearable technology market. According to Omdia’s Q2 2025 report, it surpassed Apple and Huawei with 61% annual growth. Total shipments reached 50.2 million units, expanding the market by 13%. This success reflects the demand for entry-level models.

How did Xiaomi achieve its wearable leadership position?

Xiaomi stands out with its Xiaomi Band and Redmi Band series. Users are seeking smart features without paying the price of a premium smartwatch. This has led the company to dominate global market share. Huawei was second, and Apple remained in third place with a 1% decline. Samsung saw modest growth. India’s Noise, in the top five, demonstrated the region’s strength.

50.2 million units were shipped in Q2, reflecting the growing interest in fitness trackers and smartbands. Omdia forecasts growth of 8% for 2025 and 9% for 2026. While basic bands are driving volume, smartwatches dominate value. Watches accounted for only 32% of shipments but accounted for 69% of market value. Fewer sales translate to higher spending.

Companies are shifting their focus not just to hardware but also to ecosystems. Xiaomi is connecting its wearables to its device lineup with HyperOS. Huawei is building a health ecosystem with the Huawei Health app. These integrations include data analytics and subscription services. Xiaomi is leading the way in its strategy to maintain user retention.

So, what are your thoughts on Xiaomi’s leadership in wearables? Which is your favorite wearable? Share your thoughts with us in the comments!