Technology company Apple is starting a new era by increasing the number of ads in the application market App Store. Apple has taken a further step to generate more revenue from the App Store and create different opportunities for developers to highlight their applications.
App Store ads are coming to more places
Apple announced that new ads would come to the app market. Apple, which has been serving ads based on the search until now, will begin to place ads for other applications at the bottom of the application pages.
The company will also start receiving application ads in the “Today” section that appears when the market opens. The company, which will clearly state that “ads” under the ads, says that the ads significantly contribute to the developers. These ads do not attract many reactions from the user because they help the discovery process. “Apple Search Ads provides opportunities for developers of all sizes to grow their business,” The company wrote.
A safe market app
The App Store, the app market of the Apple world, is generally a safe market. On the other hand, the market, which has come to the fore with many annoying developments in the past, is the target of malware application developers since it appeals to a vast user base. Technology company Apple, which gave some information on this subject in the past, announced that over 1.6 million risky and unreliable applications and application updates were prevented from defrauding users in 2021.
Stating that they prevented 1.5 billion dollars of fraudulent activity, Apple said they did not market more than 157 thousand spam, copies, and applications that mislead their users in 2021. Blocking over 34 thousand applications through hidden features, Apple also announced that they had banned more than 800,000 developers. The company stated that more than 340,000 applications were not included in the App Store due to privacy violation policies.